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How a Truck Fleet Company Strengthens Their Reliability with Michelin’s Tyre Solution
Published on 4 December 2025 - 4 minute(s) read
Managing a large truck fleet effectively requires balancing operational costs with performance and safety. For transport companies today, the pressure is on to ensure consistent uptime while simultaneously reducing environmental impact.
In this case study, we show how Followmont Transport, a second-generation family business in Queensland, uses a 35-year partnership with Michelin to overcome these hurdles.
Challenge
Operating a massive logistics operation demands rigorous precision in fleet management. With approximately 1,000 fleet trucks on the road, Followmont Transport faced the daily pressure of maintaining schedule adherence across long distances.
For Mark Tobin and his brother, the owners of this family-built company, the goal was clear: find a tyre solution that guarantees fleet reliability without compromising on cost or safety. Downtime caused by tyre failures is not just an inconvenience. It disrupts the entire supply chain. Also, as the industry evolves, there is a growing necessity for sustainable fleet management practices that reduce waste.
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Solution
To meet these rigorous demands, Followmont Transport turned to Michelin. This relationship, spanning over three decades, is not just about supplying tyres, it is about providing a comprehensive business solution.
The cornerstone of this strategy is the adoption of Michelin retread tyres. By choosing retreads, Followmont creates a lifecycle for their tyres that maximises value. Currently, 52% of their truck fleet operates on Michelin retread products.
"Beyond performance, there's the sustainability aspect. Retreading allows us to extend the life of our tyre casings rather than discarding them and buying new ones. We're keeping quality tyres in service longer and reducing waste. For a fleet our size, that makes a real environmental difference."
Mark Tobin, CEO/MD of Followmont Transport
Results
The transition to a retread-focused strategy has delivered tangible results for Followmont Transport.
1. Enhanced operational reliability
By using high-quality casings and expert retreading, the company ensures that their fleet trucks remain operational and safe. The durability of Michelin retreads means fewer unexpected breakdowns and more consistent delivery times for their customers.
2. Commitment to sustainable fleet management
Retreading is a powerful tool for sustainability. By extending the life of existing casings, Followmont greatly reduces the number of new truck tyres required annually. This approach directly supports their environmental goals by minimizing industrial waste and raw material consumption.
3. Cost savings
Michelin retreads offer a performance level similar to new tyres but at a more cost-effective price point. It allows Followmont to allocate resources wisely across their truck fleet operations.
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Taking your fleet further
The success of Followmont Transport demonstrates that whether you operate a small family business or a massive logistics network, the right tyre strategy powers your performance. Michelin is committed to helping you achieve the same levels of productivity and safety.
Are you looking to improve the reliability and environmental impact of your vehicles? Discover how our retread solutions can support your business goals here.
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