why michelin

Why choose Michelin?

Offering all business customers a better way of moving forward

Michelin is your partner in sustainable and efficient mobility

Whether you are hauling freight across the Nullarbor, managing a Tier-1 site in the Pilbara, or harvesting in the Wheatbelt, Michelin understands your industry. We provide specialised products and services across:

  • long-haul & regional freight

  • passenger transport & public infrastructure

  • civil works & construction

  • mining, quarrying, and agribusiness


For over a century, Michelin has collaborated with global and local partners to deliver mobility that is safer, cleaner, and more efficient. Our world-class R&D teams are the engine of this progress, harnessing decades of data to develop fuel-efficient tyres and high-performance compounds that thrive in Australia’s harshest environments.

Abstract science. Hand holding brain digital network and light bulb inside on networking connection in the city background. Idea and imagination. Creative and inspiration. Innovation technology

DARK picture innovation why michelin

Abstract science. Hand holding brain digital network and light bulb inside on networking connection in the city background. Idea and imagination. Creative and inspiration. Innovation technology

Innovation is the heart of everything we do. At Michelin, we deploy our global expertise to ensure that safety and longevity are never compromised. We provide Australian businesses with a selection of tyres built to the highest standards—designed to last longer, perform better, and reduce operational costs. Our goal is to help your business perform more strongly with reliable, multi-purpose tyres that go the distance.

Innovation beyond the rubber

Choosing Michelin means more than just buying a tyre; it means adopting a comprehensive ecosystem designed to boost your productivity. We offer premium solutions including:

  • real-time pressure management: Minimise downtime and maximise safety.

  • Connected tyre technology: Data-driven insights to track fleet performance.

  • expert support: A local network of partners providing maintenance and technical audits.


Whether you are an owner-operator, a fleet manager for a major logistics firm, or a driver of a heavy prime mover, Michelin’s tools help you save time and maintain strict control over your organisation's costs.
 

Specialised performance for every terrain

Mining & earthmoving

Australia is a global leader in resources, and we provide the mining tyre technology to match. From massive earthmover tyres for surface mining to specialised tyres for mining in underground operations, our products are engineered to resist heat build-up and rock cuts, ensuring your machines stay in production.
 

Agriculture & soil health

We work closely with Australian farmers to protect their most valuable asset: the land. Our agricultural tyres are designed with advanced casing technology to reduce soil compaction, protecting crop yields while providing maximum traction in the paddock.
 

Sustainability & the circular economy

Environmental responsibility is a core pillar of our strategy. We help transport operators reduce their carbon footprint through fuel-efficient tyres with low rolling resistance. Furthermore, we design our tyres for multiple lives. By using our high-quality retread tyres, businesses can significantly reduce their resource consumption and waste without sacrificing performance or safety.

mems4 keyvisual

MICHELIN® MEMS® Evolution 4 (service for Mining)

Edito image sustainable Help and Advice

The power of enduring performance

Give your business the pulling power it deserves. With Michelin, you gain the capability to keep your vehicles available in all circumstances and all weather conditions. From the humidity of the Top End to the frost of the Southern Highlands, Michelin delivers the power of enduring productivity.

Choosing Michelin is a choice for safety, peace of mind, and a more profitable future.

partenariat michelin et oe

Picto partnership michelin and oe manufacturers Help and Advice

partenariat michelin et oe

Technology & Innovation

Innovation and technology have been in Michelin’s DNA for more than 100 years, helping to power your mobility!

Mercedes-Benz Trucks - Driving Experience

photo long haul truck

Mercedes-Benz Trucks - Driving Experience

Michelin and vehicle manufacturers

The MICHELIN brand is accredited by the majority of manufacturers, in most vehicle categories.

Picto logo michelin group Help and Advice

The Michelin Group

Beyond tyres, a group with many areas of expertise.

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Michelin in Australia

Michelin's footprint in Australia.

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